Making A Positive Change in the Lives of Thousands

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One of the prettiest states in the U.S. is also one of the unhealthiest. Blue Cross Blue Shield of North Carolina decided to make a real difference. In 2012 they asked us to be their agency partner. We joined them on a mission to truly improve the lives of North Carolinians by changing their health behaviors. Together, we launched a fully hands-on, live interactive experience that creates a fun and motivational journey through fitness, nutrition and other personal lifestyle choices. See how this experience made an impact on thousands of residents and helped launch a statewide crusade to get healthy. (Read more)

Unlock The Full Value of Your Customers

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Customer Engagement Gap Analysis:
Learn how our Customer Engagement Team has helped clients realize measurable direct marketing performance improvements such as:

  • 40% cost saving through streamlined production efficiencies
  • 80% improvement in overall offer performance, exposure and reporting
  • 100% upgrade in user interface with customized workflows and scripts
  • 50% reduction in lead time for data file creation
  • 15% increase in conversion rate with a 43:1 ROI on the first test

  • (Read more)

Getting Invited Into Your Customers’ Lives

Posted by Chris Milhous, President, Ogilvy & Mather Atlanta

DON’T FORGET THE “little l” IN LOYALTY -- PART 5:
The following is the final installment in a five-part series examining best practices in loyalty marketing. This installment's discussion of the power of "little l" moments also looks at the new value exchange that consumers want from their relationships with the brands they engage with regularly. (Read more)

Publish Once and Improve Engagement

Posted by Paul Abrelat, SVP, Director of Digital

The time has come for responsive design.
Providing a "publish once, display for many" model, responsive design improves efficiencies in terms of content management, quality assurance, hosting and support. Take a look at one example of responsive design we created that drove significant improvement in site metrics:

  • Page views increased from 4.5 to 12.6 per visit
  • Visit length increased from 2:20 to over 6 minutes
  • Engagement increased from 21% to 58%
(Read more)

Listening Can Be Such A Delight

Posted by Chris Milhous, President, Ogilvy & Mather Atlanta

DON’T FORGET THE “little l” IN LOYALTY -- PART 4:
The following is the fourth installment in a five-part series examining best practices in loyalty marketing. In Part Four, we are going to look at how new platforms have allowed brands to engage with their customers in truly unexpected ways. (Read more)

Crack the Case

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Find out how we harnessed the potential of game mechanics to develop deeper relationships with our client’s most valuable customers. We leverage innate human motivations — and fun — to drive engagement and increase share of wallet. (Read more)

Be One With the Wild

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See how we helped reinvigorate the local chapter of an iconic brand and reverse a negative trend almost a decade in the making. Our bold and insightful acquisition campaign attracted international attention, and it all began with a simple poster. (Read more)

Creating Content to Drive Customer Engagement

Posted by Chris Milhous, President, Ogilvy & Mather Atlanta

DON’T FORGET THE “little l” IN LOYALTY — PART 3:
The following is a third installment in a five-part series examining best practices in loyalty marketing. In Part Three, we are going to look at how Louis Vuitton created deeper engagement with their most valuable consumers. (Read more)

Nike Golf Speed Trials

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Take a look at how we positioned Nike Golf and their new line of VR_S drivers as distance-delivering game changers. We hit the sweet spot with our customers through an engaging interactive shopper experience that put the power of the brand into the hearts and hands of our customers. (Read more)

The Great American Try On

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See how we moved customers from skeptical to sold by shedding a new light on what many consider an embarrassing topic - incontinence. Our breakthrough shopper campaign for Depend challenged customer perceptions by providing opportunities for them to experience a new product in unexpected and compelling ways they couldn't ignore. (Read more)